Born and raised in London. Educated in Scotland. I studied English Literature and History of Art, then pivoted to fashion when I returned to the city.

In 2013, I co-founded the arts development project, Did It Myself, spotlighting the work of young artists through exhibitions I curated in Peckham, London. 

Concluding that project in 2015, I began my full-time copywriting career. Now over a decade into this journey, I’ve produced copy across the fashion, luxury and lifestyle industries.