Depop wanted to spotlight its commitment to circular fashion and sustainability through a global campaign featuring five creatives across the US and UK. My role was to craft the campaign’s brand voice and copy, ensuring a consistent narrative across all touchpoints – cultural events, digital, social, and video.

This page presents a few highlights from the seamstress, Makayla Wray's event in New York.

Creative execution:

• 360 Campaign Copy: Crafted event invites, pop-up messaging, and in-event activations.

• Social & Content Strategy: Wrote scripts for video interviews and Instagram stories, to ensure the campaign was relatable & shareable for Depop’s core audience.

• Editorial & E-commerce Integration: Ensured consistent messaging across social, email, and event pages.

Impact:

• Strengthened Depop’s community-led positioning while reinforcing its sustainability mission.

• Created a consistent multi-platform brand voice, that aligned with the cultural focus of this campaign while increasing engagement and UGC participation.

• Helped drive awareness & footfall for in-person activations in Los Angeles, New York and London.