Peloton wanted to deepen community connection by spotlighting real members and their stories. Using their latest brand essence of unlocking human power, I led brand storytelling from concept to execution for their Member Stories UK campaign and interviewed participants to bring these narratives to life.

Shaping the story with authentic, community-driven narratives that strengthened brand loyalty and engagement, this medium-tier part of the work increased social interactions, resonated with Peloton’s core audience, and reinforced its premium positioning.

Creative execution:

• Content Strategy & Concepting: Worked with the US creative team to evolve a storytelling framework for the international markets and shaped how Peloton showcases real user experiences.

• Video Production & Interviews: Cast and led on-screen interviews to craft compelling member stories.

• Social & Digital Copy: Wrote video scripts, interview recaps, and supporting email and social content.

Impact:

• Strengthened Peloton’s brand authenticity by centering real voices.

• Crafted relatable, high-impact storytelling that resonated with both existing & new audiences.

• Reinforced Peloton’s brand positioning as a community-first, high-performance, and premium fitness service.