For MADE.COM, I led the creative copy direction for the collaboration with London-based designer Sebastian Cox. This contemporary collection – crafted from British-grown ash – required an engaging launch campaign that highlighted its sustainable approach with an elevated, aspirational feel.

To ensure a compelling and coherent brand story across the 360 campaign, I partnered with design, brand marketing and PR teams. We crafted a campaign that elevated the collection’s sustainability narrative, reinforcing MADE’s commitment to conscious craftsmanship for its customers with millennial minds.

Creative Achievements:

• Brand Positioning: Developed the campaign narrative and screenplay to position sustainability as the collaboration’s core design ethos.

• Collaboration: Interviewed the Designer Sebastian Cox to author the collection’s purpose and campaign script. Partnered with in-house designers to shape designer collaboration landing pages, email and social that elevated craftsmanship.

• Multi-Channel Copy: Wrote web, editorial, social and email copy to ensure brand consistency.

• Leadership: Mentored the Junior Copywriter to shape engaging product descriptions that aligned with campaign.

• Press & PR Impact: Created copy for press releases and marketing materials, amplifying MADE’s focus on sustainable design.

Impact:

• Established a premium, sustainability-led campaign voice.

• Created multi-platform storytelling that elevated the design collaboration’s visibility.

• Strengthened MADE.COM’s positioning as a brand “democratising design”.