For lululemon's seasonal tennis campaign, the brief wasn't simply to advertise new product. The aim was to increase consideration during the sport's biggest cultural moments while maintaining the premium, understated voice the brand is known for.

Working across Meta, Pinterest and TikTok, I developed paid social copy that balanced product performance with lifestyle storytelling. Adapting all creative to its placement while remaining consistent across campaign messaging, the work supported both commercial objectives and the wider brand activations.

Creative execution

• Campaign messaging
  Developed campaign copy that translated a seasonal product launch into a cohesive paid social campaign.

• Platform adaptation
  Tailored messaging for Meta, Pinterest, and TikTok, considering how users engage with each platform while maintaining a consistent brand voice.

• Performance creative
  Balanced concise, product-led copy with aspirational storytelling to encourage brand consideration.

Impact

• Brought a seasonal campaign to life across multiple paid social placements.

• Maintained a consistent premium tone across high-volume digital executions.

• Supported product consideration during Wimbledon and Roland Garros, reinforcing lululemon's position in performance apparel.